Walmart Insurance Services · Sunfire Matrix

Pal — live demo & scripted demos

Launch a scripted auto-play movie that runs end-to-end with no mic and no signup — or drive the live consumer voice assistant yourself.

Feature demos

Watch demos showing examples of how Pal handles different user interactions. You can also Try it Live for yourself, using plan data from the previous enrollment period.

Start here — meet Pal

First-time visitor onboarding. A coach mark on the Talk with Pal launcher tells the shopper they can speak or type. Once the panel opens, a second coach mark points at the Text Only chip; the visitor clicks it and Pal switches to a text-only chat. Shows that Pal accommodates users who don't want to speak out loud — accessibility, private settings, noisy rooms, or personal preference.

First-time visitor — coach marks + Text Only Miami Beach, FL · ZIP 33139
OnboardingText Only

Coach mark on the Pal launcher, then a second coach mark on the Text Only chip. Visitor clicks Text Only right away, types 33139, and Pal drives the page from the chat.

Full enrollment — end to end

The flagship movie. Pal greets, walks through providers / medications / pharmacy / health usage, unlocks D-SNP after a Medicaid disclosure, opens plan results, shortlists and compares, then drives all the way through enrollment with a Medicare-card camera scan and eligibility confirmation.

Rhonda (65 year-old female) in Charleston Charleston, SC · ZIP 29401
EnrollmentD-SNP

A walkthrough of the PurlPal experience.

Pal walks the user through providers / medications / pharmacy / health usage, unlocks D-SNP plans after a Medicaid disclosure, opens plan results, and helps the user compare plans. Pal then guides the user through enrollment, scanning the user's Medicare-card via camera scan, and confirming eligibility.

Plan Comparison Functionality

Demos starting from the Plan Results page, so you can focus on the plan shopping experience without the user onboarding.

Navigating 100+ plans in Houston Houston, TX · ZIP 77002 · 102 plans
Shopping

No chronic-condition disclosure, no Medicaid. Visitor browses inventory, asks about benefits, opens a card.

Patient with diabetes with many options Miami Beach, FL · ZIP 33139 · 109 plans
ShoppingC-SNP

Visitor voluntarily discloses diabetes; Pal unlocks C-SNP plans, narrates the shortlist, opens a plan card.

Conversational Plan Comparisons

Visitors describe preferences and the visible plan list updates to match them. Translates colloquial phrases ('the cheap PPO', 'the gold one') to specific plan filters.

Handling multiple criteria Charleston, SC · ZIP 29401
FilteringResolve

Visitor describes five preferences: fitness + dental, premium ceiling, star rating, then 'show me everything again'. Pal narrows down options to a single carrier and opens HumanaChoice by a user-friendly name (not a plan ID).

Advanced narrowing in Miami Beach Miami Beach, FL · ZIP 33139
Filtering

Stacks the numeric side of narrow_to_plans — max out-of-pocket ≤ $4,000, PPO-only, zero drug deductible, and a specialist-copay cap under $50 — then restores the full inventory. Complements Charleston's benefit / premium / star / carrier lineup.

Handling vague requests in Houston Houston, TX · ZIP 77002
Resolve

Resolves questions based on relative references, like 'the one we just looked at'. Shows a disambiguation moment when 'a gold plan' matches multiple Humana plans.

Guardrails — when Pal declines or steps aside

Pal is licensed and operates under CMS Marketing Guidelines. These demos exercise the 'no' behaviors that keep the channel compliant: declining to recommend a specific plan, redirecting off-topic conversation, handing off warmly when a shopper asks for a person, and ending the call for complex medical background or inappropriate input. Every handoff routes to a licensed Walmart Insurance Services agent.

“Just tell me the best plan.” Houston, TX · ZIP 77002
ComplianceCompare

The CMS-compliance moneymaker. Visitor asks Pal to pick a plan; Pal declines per Marketing Guidelines, asks what matters most, then puts three plans keeping the visitor's cardiologist side by side and bounces the choice back.

Four hard turns in Atlanta Atlanta, GA · ZIP 30303
HandoffCompliance

Four vignettes end-to-end. An off-topic political question gets a polite redirect and the session continues. A visitor asking for a real person is warmly routed to a licensed WIS agent. A recent organ transplant disclosure triggers an empathetic handoff. A trolling opener triggers the zero-tolerance handoff.

Try it live

Run the product yourself — drive a session and hear Pal respond.

Pal on Walmart Insurance Services

sunfire.purlpal.ai/wmc

The consumer-facing, voice-driven Medicare shopping wizard. Enter a ZIP to explore and compare Medicare Advantage and prescription drug plans in your area, or hit Talk with Pal and let the assistant walk you through it.

  • Voice-driven plan discovery — providers, medications, pharmacy, health usage
  • Chronic-condition and Medicaid disclosures unlock C-SNP / D-SNP plans mid-flow
  • Shortlist, compare, and open plan cards conversationally
Open the live demo →